amy LUKKEN

FOUNDER & CEO, Joyology®

“CHOoSE TO BE HAPPY, LOVE AND JOY ARE THE INEVITABLE RESULT”

Amy Lukken doesn’t just speak about resilience, she embodies it. She has survived eight near-death experiences. At just 18, after being struck by a car and then a semi-truck while riding her bicycle in college, Amy was told she would never walk again. She did. And she kept going.

Her life has been a masterclass in grit and reinvention; from the rodeo ring as a barrel racer to becoming a nationally ranked tennis player. She studied international business, psychology, and behavioral science, double-majored in German, and somehow still speaks with a Georgia Southern drawl. But Amy’s truest language isn’t academic or corporate, it’s the language of the human spirit.

After more than 25 years working inside Fortune 500 companies, Amy arrived at a truth that changed everything:

If people are the greatest asset in business - and people are emotional beings - why do we run businesses as if emotions don’t exist?

In particular, one emotion was missing entirely: love.

What Amy witnessed across decades of corporate America was success without soul. Profit without purpose. Metrics without meaning. She became determined to prove a radical idea: that love belongs next to the bottom line, and without it, money loses its value.

That conviction took her around the world, studying with shamans and monks, neuroscientists and healers, all in pursuit of one question: What does joy really mean?

The answer was both simple and fierce: Love is always the answer.

Today, Amy holds one of the most unconventional titles in corporate America: Chief Joyologist. She has spent 25 years building purpose-driven cultures across the textile and environmental industries and now leads philanthropic culture for Tito’s Handmade Vodka.

By placing love at the center of business, Amy helped shape a culture that contributed to Tito’s historical success in the beverage industry while creating the new business model of the future - the Empathetic Enterprise.

Whether through public speaking, coaching, university lectures, corporate retreats, or national conferences. Amy Lukken doesn’t just inspire a new way of thinking. She’s here to challenge how you lead, how you love, and how you define success, so that joy isn’t a byproduct of life, but a deliberate choice that changes the world.